I want to market my business through the likes of Instagram influencers that are in the ages of my target audience. This is something that I use myself to find inspiration for outfits and also many other young adults like myself do, this shows that it would be a perfect way to gain knowledge from potential customers. Speaking for myself, I trust the things that some influencers show and believe the reviews that they give about a site or the products from the site itself.

I would also use my contacts to market my business and my products as I am lucky enough to have worked for the couture milliner Alison Tod for 3 years and during this time we built a friendship as well. Summer holiday campaigns could be ran alongside her summer hats that are ethical as the two products complement each other well.